The Ethical Consumer download pdf
Par andrews robert le dimanche, mai 27 2012, 08:37 - Lien permanent
The Ethical Consumer. Deirdre Shaw, Mr Terry Newholm, Rob Harrison
Download The Ethical Consumer
The Ethical Consumer Deirdre Shaw, Mr Terry Newholm, Rob Harrison. pdf ebook
Publisher: Sage Publications Ltd
Language: English
Page: 280
ISBN: 141290353X, 9781412903530
`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC)
Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.
The chapters in this book explore:
- ethical consumer behaviours, motivation and narratives
- the social, political and theoretical contexts in which ethical consumers operate
- the responsibilities of businesses and the effectiveness of ethical consumer actions
Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.
The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.
MORE EBOOKS:
Tags: Download The Ethical Consumer ebook pdf
Download The Ethical Consumer ebook djvu
Download The Ethical Consumer ebook epub
The Ethical Consumer ebook
The Ethical Consumer download book
The Ethical Consumer ebook pdf
The Ethical Consumer ebook djvu
The Ethical Consumer ebook epub
Deirdre Shaw, Mr Terry Newholm, Rob Harrison ebooks